Creativity is not just about having good ideas. Creativity is part of our culture and the most important factor in all human advances to date.

There are many factors that make up a culture ranging from brand names and fashion to movies and technology. Each of these factors is directly influenced by creativity.

Brand names are a great example of our culture that is effected by creativity. Without a lot of creativity, it would be hard to distinguish between the many brands. Brand names strive to be more creative than their competitors so that they get more recognition and ultimately sales. There is a lot of creativity that goes into making a brand what it is. A brands logo is a focal point for brand recognition is based on a creative way to express the brands image. Even the brands image required a creative spark for it to be created.

The fashion world is heavily influenced by creativity. All the followers of the cult that is fashion want to show that they are up with the latest trend. As a new style is created, the cult followers eagerly part with their money in order to be one of the first to embrace a trend.

Movies have a high aspect of creativeness to them. The story lines, dialogue, clothes and props have all been spawned from someone’s creative streak. The creativeness in these movies have a large impact on our culture through our dreams, inspiration and from people comparing situations in movies to their own situations.

Creativity is the corner stone of all human societies and makes us human. It has allows us to take great steps forward and affects every aspect of our culture.

When one speaks of heroes, a number of names ultimately come to one’s mind. We tend to think of heroes and celebrities synchronously - Angelina Jolie, Brad Pitt, Oprah Winfrey, I could go on and on naming people we all know like a household name.

Let me tell you a little about me so you will know where I am coming from. I have worked in hospitals since 1978, I began in the Admitting department and worked relentlessly. No, I am not tooting my own horn but back in the day, employees were required to care about the patients.   They were like family, they were family. My favorites still stand out in my mind, an eighteen year old cancer patient who kidded his younger brother by pretending he was dying and always drifting off before he could tell him where “the money was”. Another eighteen year old who was a student in college and went to the emergency room so much that the doctors suspected she was a drug addict - she was hiding her illness. I could regale you with stories from patients that I have met over the years, throughout many states.

And so, I became disenchanted with healthcare in the past two or three years. I began to see the care leave healthcare and I decided to make a difference. I am beginning a trek, it may take me a year to discover exactly what are the emotional needs of terminally ill patients and their families.   I can only imagine the heartache, when hope is gone - what else do you have left?

I am beginning a journey of joining forums where I can speak to those persons directly affected. So many times people want to help but they attempt to help based upon their own assumptions of what people need and/or want. A group of colleagues and I have gotten together and we have put together a dream. A dream to provide loaner laptops to terminally ill patients so that they may chat with other patients, have recreational activities (when they are not permitted to leave their rooms) and provide a way for the parents to communicate to other family members who are perhaps too far away to travel.

While marble and bronze have a historically been the preferred medium for sculptors, new techniques in the use and shaping of steel have made it one of the best mediums for the modern sculptor to use. Steel is, it goes without saying, strong. It is also easy to maintain and the gloss of its finish lasts and does not dull with age. It needs little maintenance and is able to capture delicate detailing and nuances. In the delicacy of its use, the sculptor is able to use it as precisely and the painter uses his brush.

Steel sculpture came into being at the hands of artists born at the beginning of the 20th century. These sculptors would adopt and modify European modernism in such a dramatic fashion that they developed a style of their own. These artists approached sculpture from a painte’s point of view rather than a sculptor’s and found meaning and beauty in industrial products and the use creation of geometric designs and abstract shapes. For them, steel was the material of choice. They understood that steel could replace not just the lines and planes of marble, iron and even wood, but give the finished work of art a power and presence no other material could match.

Steel sculpture opened the doors to new concepts. The size of the sculpture was now limited only be the imagination of the sculptor. And since steel was immune to effects of weather, large outdoor sculptures became common. These were not just pieces for private collections and galleries, but were made for public places. Steel sculptures could now be commissioned by municipal authorities for public plazas, parks, airports and buildings. The availability of public finds for commissioning large sculptures gave a huge fillip to the genre of steel sculpting.

Steel sculpting also ceased to be purely the work of the artist, although the artistic values were not lost. An example of this is Picasso’s 1967 creation of a huge head of a woman in steel. This was done in Chicago and the complete piece was fabricated at a steel company that was located near the city by skilled industrial steelworkers who were able to use the company’s equipment to raise, cut, weld, bend and shape enormous pieces of heavy steel together to create the final sculpture using based on the small model the artist had created for them to work with.

Although steel sculpture became popular in the years following World War II, most universities and art school did not have the expertise or equipment to teach steel sculpting. However, by the 1970s, the popularity of the art form had created such a demand that these institutions were able to not just procure the equipment needed to teach this art form but were also were able to bring in teachers with the experience and skill to assist in the birth of a new generation of sculptors who had both an understanding of steel as a material and the skill to create with it.

Today, steel is the preferred material for large outdoor and very often, government commissioned sculptures.

SEO is of course search engine optimization and search engine optimization is the process of optimizing, or making your site good for, natural search engine rankings. I use the term natural search engine rankings to simply differentiate SEO from the purchased, or sponsored search engine rankings.

So what is important in search engine optimization?

There are two primary ideas of search engine optimization – that of on-page seo and that of off-page seo.

On-page seo is primarily that portion of seo that is performed on the web page itself – hence on-page seo. On-page seo is the least important form of seo, although without it one would wonder if a web site should really be ranked at all. On-page seo is simply very elementary, and foundational.

Off-page seo is primarily that portion of seo that is performed outside the realm of the web page itself – primarily on other people’s web sites – hence the term off-page seo.

On page seo generally deal with such areas as optimizing the title, the keywords, the description, and the contents in such a way that when the search engines read the source code of the page, the automatic assumption is that the web page has as its main premise, the idea that the keyword emphasized, connotes.

A new business Model could be developed through the internet keyword tracking. Track the top search keywords to find out what people want, and then develop the product to satisfy those needs.

A new business strategy can be where you can track the keyword/phrase searches that people make on search engines. This would give you an idea about what information people are really looking for. If that product is not readily available, or has a huge potential, then you could go ahead and develop it and then market it. This can be best explained by this personal experience that I had recently. Once I was working on an assignment related to most searched words on the internet, and I kept seeing this word “Morpheus” in all the top ten searched word/phrase list.

This got me thinking. I didn’t know why people would be searching for ‘Morpheus’ - the only ‘Morpheus’ I knew about was a character in the movie The Matrix - and I couldn’t believe that was the Morpheus everyone was searching for.

So I did a little research to find out the whys and what of this Morpheus The Real Morpheus not easily understandable.

On searching the Google search engine I found out what actually Morpheus is. It is a File sharing tool similar in concept to Napster now redundant. If Morpheus is installed on your computer then you can tap into the network of file swapping via the internet- file swapping mainly of MP3 videos and other files as well.

Even though so many people are looking for morpheus and information about it, still it is not very easily available, neither is it easy to understand or install or even use. What ever description of Morpheus was available on the internet was very technical about what it does and not much on how to use it or install it

Some technical description of the Morpheus given was: the Morpheus application (client) allows users to search and find almost any type of digital file (audio, video, photos, reference data, reports, documents, etc.) through a secure peer-to-peer network unlike any other. Content, service and application developers can use the Morpheus application to distribute their works, products or goods using any third-party digital rights management (DRM) application. The users can then quickly and efficiently distribute those works through the MusicCity network, thus giving them direct access to millions of consumers around the globe. Even though this information does not say much to a layman, still this product and information about it was on high demand, as Morpheus was showing in the list of top 10 most searched words on the search engines.

The Opportunity to develop a new Product.

Since the demand for Morpheus product, and its literature on how to install and use it was on an increase, it made a lot of business sense to just go ahead and make a manual (product) on the use and installation of Morpheus.

Sure enough, on searching the internet I found that some one had already written an e-book on Morpheus- how to use it and install it. The book titled ‘How to Install and Use the Morpheus Client’ was available on Amazon, priced at $7.95, as an instant downloadable PDF through Amazons honor Payment system- which meant that registered Amazon buyers could buy the book. The seller had timed everything right for himself- the only mistake he made was listing the book in the Amazon Honor Payment system. If he had listed the book on normal amazon site or list the book in a store created on the amazon. Then even ordinary searches on Amazon would lead the person to this book in the store.

Here’s an Interesting New Business Model?

This way of offering new products to the people, after analyzing and tracking the most searched words on the search engines is absolutely a brand new strategy.

The business model would work on the following key points:

1. On the various Search engines track the most searched words and phrases- take the top 10. This will give you an idea about what information are people looking for around that time.

2. When you are able to find one thing or product or information that people are looking for, you can start by learning what is it about that product that people want to know.

3. With all the knowledge and information that you gathered about the product, you can create an ebook on that information /product. Make the ebook easy to understand with screen shots and other exhibits, so that even a non- technical person would be able to understand the book. Save the final book in PDF format.

4. After the book is ready, you could list it on a private Amazon store, for sale. Or even on any other credible e-store or even Ebay. This will ensure that people will find the book when they are searching for the product information.

5. You can make use of immediate download to deliver the ebook after the customer has purchased the book. An estore would put the buying and selling on auto mode, and you will not have to maintain hard copy inventories and shipments etc.

6. The first time you set up an e-store, it may be time consuming- but once set you could even add more products to the store.

If you own a website, you probably have one thing on the top of your “to do” list- make sure that your website ranks well on the google organics listings for the specific keywords or the phrases of keywords which are most pertinent to your products or services. Making your website appear as the first result to search of those keywords is possible and, as long as you choose the best and most appropriate keywords for the SEO search plan you have in mind.

Here are useful tips in making your site SEO for Google.

1. The first is the most basic, yet most important to Google SEO- making sure the right keywords are chosen. Choosing the correct keywords is the first factor, which contributes to Google page rank success. Try to avoid the use of one-word keywords like pants or bowls. This is important for two reasons; first, it would be impossible to rank well with such obscure terms due to competitiveness and; second, using generic keywords generates generic traffic; undermining the very optimization you are trying to create. Remember- the rule of thumb with keywords and keyword phrases is is succinct while also encompassing at the same time.

2. The second tip is ensuring the overall good optimization of your website. This is yet another basic principle of case studies conducted on those sites which are the most successfully optimized. Optimizing your website for Google entails the strategic placement of keywords in areas like meta tags, title tags, alt tags, header tags and, of course, in your content. This goes so far as to including the keywords in the domain name for your site. All of these points help to further your site in it’s the Google SEO world.

3. The third most critical strategy in optimizing your website is making sure all of the content you put into your website is both original and of good quality. Remember, Google dislikes content, which is either unoriginal or duplicated in its nature. This tactic is so important that even the implementation of numerous other methods could be trumped by failure to comply with this cardinal rule of original content. Having original content is ensured by constantly refreshing your site with new, original, and unique content.

4. The fourth tip today is to generate numerous backlinks. For SEO, Google also considers the amount of pinks that point back to your website. The more you have, the more of an indication that your website is popular and important, which Google assumes means higher quality of content, etc. However, one must make sure the relevancy of the links that are out there are relevant to what is actually being offered on the website. To achieve successful search engine optimization for your website, being relevant plays an enormous role. You can do this by creating unique articles and then submitting them to various article directories as well as submitting your own website to such website directories online.

For any Internet business it is a must to ensure sustained maintenance and optimization as far as your online marketing strategy is concerned. This is essential in order to maintain the growth of your business as it relates to the web. Regular maintenance will ensure that the websites will be successful among the different search engines. Otherwise, there is a huge possibility that your website ranking will be degraded over time.

To expand on these changes by the search engine companies and the need to continually optimize to avoid degradation, two factors are responsible; first, the search engine companies regularly change their algorithms that determine the search results of keywords as I previously mentioned. The companies change these policies and procedures along with the algorithm they use regularly throughout the year. This creates the necessity of maintaining and modifying your website regularly to assure you are best optimized to realize higher results with the search engine companies.

The second factor is the competition of other similar websites to get their share of the rankings. These websites are also trying their best through effective SEO and online marketing to get to the top of the list just as you are. Shelf space among the top of the results is limited and continued optimization is critical to assure your regular placement.

Everyday, the number of browsers hitting the internet is on the rise and at a substantial rate. As a result, the number of websites is also increasing rapidly. The result has been tremendous pressure on the various search engines to continually adjust their algorithms, which are key to determining the results a user will receive after conducting a search. Companies like Google and Yahoo conduct regular research to find new mechanisms to provide for better websites that are original and informative in their search results. This has led to an increased need in the work most online marketing companies must put forth to assure the best results for their clients. You should expect the right company to be at the forefront of these changes. Partnering with the right company can be a key tool for your continued success as it relates to the web.

Tasks you can expect your online marketing company to perform include activities such as a technical review and modification of your website as needed, link building, directory submissions, keyword development, ongoing copy-writing, search engine submissions, and more. Other Internet marketing activities such as pay-per-click and email marketing can strongly enhance your results. For example, with link building, you can expect a good marketing company to campaign on your behalf to build a good inbound and outbound link network for you. Just as important as building the link network is assuring your link partners have good page rankings. The major search engine companies look for quality link building on your website for providing you with better rankings.

Search engine advertising techniques are primarily of two different types, the paid search advertising and the free search advertising techniques. The paid advertising is a placid monotonous technique when you pay the search engines a certain amount to show your ads on the top SERPs where as free advertisements are more adventurous and dynamic. There are several ways in which you can advertise your website for free in the search engines.

The benefits of free advertising is that they not only provide you the thrill of seeing your efforts go Online, but at the same time they also give you a more stable and permanent position in the search engine rankings. Even though the results of free search engine advertising are comparatively slower than the paid searches, they are more effective because these results are permanent.

Search engine advertising is primarily done by indexing the websites on the search engine directories. This technique is better known as the search engine optimization. It is the technique of optimizing the websites for keywords in the search engines. There are several ways in which, search engine optimization can be successfully conducted. Once a website is well optimized for the search engines, it starts appearing on the top SERPs for the concerned keywords. This is how the website is advertised on the internet.

Free Search Engine Advertising can be made possible by adopting different optimizing techniques. Some of the most populary used methods that result in better search engine advertising include, article advertising, blogs advertising, back links or link building techniques and also the currently popularized community advertising methods.

On page search engine optimization deals with making changes in the website pages, in order to make them user and search engine friendly. Most of the times, the website that the designers create have a number of loop-holes that are left unattended. These minor errors stand as a problem in the optimization of the pages in the search engines. It is here, that good on page SEO is required. There are a number of SEO companies that provide on page SEO services. But not all of them provide complete on page search optimization. Some of the features that are essentially required in on page SEO Services are as follows:

A genuine On Page Search Engine Optimization begins with the analysis of the concerned website. This is done to find out the trouble areas in the very beginning of the process, so that all of them can be handled one after another. Keyword analysis is an important part of site analysis. The website must contain a good quantity of quality keywords, which will be used to optimize the website in the search engines. It is essential that the website too contain a good number of those keywords in the content of the website so that user is able to find a connection between the two.

Optimization as the term describes itself, is an important aspect of on page search engine optimization, a lot of features are included within this umbrella head. Features like, meta tag optimization, anchor text optimization, image optimization and also checking and optimization of URLs to ensure that they contain important keywords that are required for the listing of the websites.

The next essential feature of on page search engine optimization is site navigation. Website navigation is an extremely important feature that keeps the user looped to the site. If the navigation of the site is not appealing to the user, they will not stay for long in your website and will soon exit out. In order to avoid this from happening, it is important that you check the navigation of your thoroughly.

Search engines are a great way to bring new prospects to your website, you just have to know how to take advantage of the great opportunity they provide. The first thing to understand about the better search engines is that it is all about relevancy, especially with the best in the search engine game (Google).

Google knows the reason they are the best and you should to. It’s due to the fact that they provide the most relevant results for people searching the Internet for information. If you want to reach your customers you have to assist the search engines in reaching theirs! So how do you do that? By providing useful content in your area of expertise, have it indexed in the search engines and you will be on your way to Internet success!

The most popular way Internet Marketers accomplish this task is through Search Engine Optimization. You would optimize your website specifically for the search terms you are trying to get noticed for. This process can take some time but well worth the effort in the long run. You have to remember that in order to successfully optimize your site you would need to supply good relevant information in the form of content on your website. The search engines will notice that you are providing good relevant information and rank you high up in their database for those search terms.

This is how you accomplish the task of reaching your customers using search engines online. This does take some time but once you have it rolling you will be enjoying lots of targeted traffic in your niche market!

There is a quicker way to take advantage of search engines to reach your goal of reaching your target market. This is known as content marketing via articles.